Not sure where to begin? Here’s a selection of some of my favorite posts by topic.
Research has proven that our decisions are highly affected by our emotional state. This guest post from "The Science of Selling" author David Hoffeld offers two strategies to help others overcome a negative emotional state ...
Tragedy strikes the heart hard. Those who experience hardship, the loss of loved one, a job, a friendship—no matter how severe—must grieve their loss. And often, those who know and love them are at a loss ...
You and I are in the idea production business. But what's the cost of a missed idea?
Our latest podcast examines some of the myths about extroverts and we offer some tips, if you're an introvert, on how to work and live with them.
What does it mean to be a success? There's an answer we give. And there's one we believe. How do you define success?
The Science of Selling by David Hoffeld draws upon thousands of studies in psychology and neuroscience to give you a blueprint for getting inside your buyer's head.