The Science of Selling by David Hoffeld draws upon thousands of studies in psychology and neuroscience to give you a blueprint for getting inside your buyer's head.
Research has proven that our decisions are highly affected by our emotional state. This guest post from "The Science of Selling" author David Hoffeld offers two strategies to help others overcome a negative emotional state to make better decisions. ...
Bill Burnett & Dave Evans apply product design principles taught at Stanford University to life design in their helpful new book, "Designing Your Life." Here's my review.
In the "Art of Thinking Clearly," Rolf Dobelli has complied a list of 99 cognitive errors we often make. It's a helpful resource for those important decisions in your life.