Going non-linear: How to identify and cultivate new ventures to grow your business.
Your next wave of business growth may not be in your present line-of-sight. Most executives pursue line-of-sight options to grow their business. They’ll introduce product line extensions, promote cross-selling, invest in channel marketing, and implement operating efficiencies. While these incremental improvements are helpful—even necessary—a time may come when a line-of-sight approach produces diminishing returns. A new, non-linear venture must be formed.
In this presentation you will learn:
- How to recognize the paradox of linear success in your own business
- How and when to apply non-linear thinking in your business
- What conditions are necessary for a successful non-linear venture