What is a personal brand and do you need one? [podcast]

“Starting today, you are a brand.” Those words written by Tom Peters in an article titled, “The Brand of You” appearing in the August/September 1997 issue of FastCompany magazine set off a movement. Suddenly it was chic to have a personal brand. But do you really need one?
 
What is a personal brand and do you need one?

In this week’s episode of the Reinventure Me podcast, my co-host Armin Assadi and I discuss personal branding, when you might need one, and why it may be more important than ever to cultivate a personal brand, especially if you’re considering a transition into a new career.

Check out our latest episode What is a personal brand and do you need one?  If you like what you hear, would you leave us a rating and review of the show on iTunes or Stitcher Radio? Your kindness would be a big boost to our brand.

Do you intentionally cultivate your personal brand?

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