“Starting today, you are a brand.” Those words written by Tom Peters in an article titled, “The Brand of You” appearing in the August/September 1997 issue of FastCompany magazine set off a movement. Suddenly it was chic to have a personal brand. But do you really need one?
In this week’s episode of the Reinventure Me podcast, my co-host Armin Assadi and I discuss personal branding, when you might need one, and why it may be more important than ever to cultivate a personal brand, especially if you’re considering a transition into a new career.
Check out our latest episode What is a personal brand and do you need one? If you like what you hear, would you leave us a rating and review of the show on iTunes or Stitcher Radio? Your kindness would be a big boost to our brand.
Do you intentionally cultivate your personal brand?