“Just the facts, ma’am.” Detective Sergeant Joe Friday was a bottom-line guy. My kind of guy. Forget story, just tell me the facts.

But facts are dry without the context of story. Story is the way connection is made. And if you want to connect to others with your life or your business, you need to know how about the power of story.

In this week’s episode of the Reinventure Me podcast, my co-host Armin Assadi and I talk about The power of story. We discuss why it’s important to understand the role of story-telling and how to better tell your own though a very simple formula.

If Sergeant Joe Friday is your kind of guy, you’ll pick up a few pointers in this episode. You’ll find the facts, but you’ll have to endure our story first. Find this episode on the web or on iTunes and Stitcher Radio.

Comment below: Have you crafted a simple story of your life?