Minnesota Professional Sales Association presentation: Turning Opportunism into Opportunity: The Power of Strategic Margin

Join me at the September 4th meeting of the Minnesota Professional Sales Association. I’ll be discussing how to move from opportunism into strategic and creative sales engagement.

In one session, you’ll learn:

• Why cultivating a strategic mindset to selling trumps an opportunistic mindset.
• The difference between strategy and tactics and the one thing that will kill your sales strategy.
• The difference between bluebirds and blackbirds and how to know which is which.
• How to seize upon five practices of Strategic Margin that can make you more creative in your sales approach.

The PSA meets at the DoubleTree Park Place Hotel in St. Louis Park from 7:15-9:15 a.m. on Friday, September 4th. Learn more and register at the Minnesota PSA website. Cost is $25 when you use the promo code ATTEND2015.