Marketers know the law of reciprocity. Give something away and the receiver is inclined to reciprocate in some way.
It’s not a new concept. Jesus talked about it with His disciples. Yet, so many of us still in engage in networking only when we are in need, rather than habitually, as a lifestyle of generosity.
In the latest episode of the Reinventure Me podcast, my co-host Armin Assadi and I discuss How reciprocal networking increases your strategic opportunities. You do gain from giving, but it takes two specific commitments to exercise authentic networking power.
This is the third of five strategic margin elements, that Armin and I discuss to regain margin to think more deeply about our lives. You’ll find our latest episode on the web or on iTunes and Stitcher Radio.
Comment below: How have you seen the law of reciprocity at work in your networking?