Review: “The Art of Thinking Clearly” by Rolf Dobelli


Henry Ford once said, “Thinking is the hardest work there is, which is probably the reason why so few engage in it.”

Imagine how much harder the work is to think about how you think. Our brains are remarkably powerful, but also remarkably prone to taking short-cuts and producing what psychologists call “cognitive errors.” Simply put, we don’t often think as clearly as we might think.

Review: The Art of Thinking Clearly by Rolf Dobelli

To illustrate this, international bestselling author Rolf Dobelli has complied a list of 99 cognitive errors we often make. In The Art of Thinking Clearly (2013, Harper), Dobelli exposes these biases with the aim to help his readers think more clearly. Here’s a sampling of what you’ll find in its pages:

  • Survivorship bias: “In daily life, because triumph is made more visible than failure, you systematically overestimate your chances of succeeding.”
  • Social proof: “The more people who follow a certain idea, the better (truer) we deem the idea to be. And the…

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